Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk IABC, professional development organizations, and assembling the right team with IABC Chair Danielle Bond.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica’s experience as a speaker.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics — part two of a two-part conversation. She’ll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding — part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren’t interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they’ve had over the past six episodes, and look forward to what’s coming up next.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the skills needed to advance in the industry.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.
