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In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.
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In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding — part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.
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In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.
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In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren’t interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they’ve had over the past six episodes, and look forward to what’s coming up next.
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In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the skills needed to advance in the industry.
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In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.
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In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk job searches, informational interviews, and developing new skills with Sports Illustrated’s (and former Awful Announcing podcast host) Ben Heisler
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In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.
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In the third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob’s Kathryn Lorenzen about the importance of networking and obtaining a master’s degree because of the rate and degree of change in marketing.
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In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships.
