marketing – CultivatED Marketer

CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

September 11, 2023

Subscribe: RSS

In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.

Tags: change management, internal communications, marketing, organization communication, professional development, relationships

CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

Podcast

May 26, 2023

Podcast: Play in new window | Download

Subscribe: RSS

In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

Tags: advanced degrees, change management, internal communications, marketing, mentorship, organization communication, professional development, relationships

CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

Podcast

March 3, 2023

Podcast: Play in new window | Download

Subscribe: RSS

In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

Tags: advanced degrees, change management, conference, internal communications, marketing, mentorship, organization communication, professional development, relationships

CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

Podcast

February 10, 2023

Dr. Dani Lagree, Public Relations Professor at Kansas State University and co-founder of the Trajectory Project

Podcast: Play in new window | Download

Subscribe: RSS

In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

Tags: advanced degrees, change management, conference, employee retention, internal communications, marketing, mentorship, organization communication, professional development, relationships

Cultivated Marketer Ep. 14 – Jessica Best (Part Two)

Podcast

July 14, 2021

Podcast: Play in new window | Download

Subscribe: RSS

In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.

Tags: data-driven marketing, marketing, marketing case studies, marketing research, professional development, public speaking

Cultivated Marketer Ep. 13 – Jessica Best (Part One)

Podcast

June 9, 2021

Podcast: Play in new window | Download

Subscribe: RSS

In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica’s experience as a speaker.

Tags: change management, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 12 – Kristen Majdanics (Part Two)

Podcast

April 29, 2021

Podcast: Play in new window | Download

Subscribe: RSS

In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics — part two of a two-part conversation. She’ll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.

Tags: cause marketing, community, hiring, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 11 – Kristen Majdanics (Part One)

Podcast

April 6, 2021

Podcast: Play in new window | Download

Subscribe: RSS

In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.

Tags: change management, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 10 – Grant Gooding (Part Two)

Podcast

March 2, 2021

Podcast: Play in new window | Download

Subscribe: RSS

In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding — part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.

Tags: cause marketing, community, hiring, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 9 – Grant Gooding (Part One)

Podcast

February 1, 2021

Podcast: Play in new window | Download

Subscribe: RSS

In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.

Tags: change management, marketing, marketing case studies, marketing research, professional development

Tag Archives: marketing