Tag Archives: change management

In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the skills needed to advance in the industry.

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In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.

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In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.

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