CultivatED Marketer

CultivatED Marketer Ep. 41 —   Why Event Marketing Is Making a Massive Comeback with Jonathan Mast

Podcast

January 15, 2026

CultivatED Marketer Ep. 41 —   Why Event Marketing Is Making a Massive Comeback with Jonathan Mast

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In the 41st episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Jonathan Mast, a Kansas City-based marketer who transitioned from digital and social media marketing to event marketing. Jonathan discusses the evolution of event marketing, particularly in the age of AI, and provides valuable tips for anyone looking to make their events memorable and impactful. With more than 17 years of experience across digital media, branding, and external communications, Jonathan brings practical insights for communications professionals looking to sharpen their skills and grow their careers.

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CultivatED Marketer Ep. 40 —  The 5 C’s of Brand Identity with Kim Derrick Rozdeba

Podcast

December 18, 2025

CultivatED Marketer Ep. 40 —  The 5 C’s of Brand Identity with Kim Derrick Rozdeba

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In the 40th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of branding, and the challenges and triumphs of brand consistency.

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CultivatED Marketer Ep. 39 —  Sharing Engaging Expertise on LinkedIn with Purna Virji

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November 25, 2025

CultivatED Marketer Ep. 39 —  Sharing Engaging Expertise on LinkedIn with Purna Virji

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In the 39th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform for professional growth. Purna offers valuable insights on the importance of quality content, effective commenting, and video engagement, as well as tips for founders to manage their LinkedIn presence without burnout. Don’t miss this actionable guide to enhancing your LinkedIn success!

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CultivatED Marketer Ep. 38 — Public Service Communications with Jazzlyn Johnson

Podcast

November 6, 2025

CultivatED Marketer Ep. 38 — Leading with Empathy in the High-Stakes World of Public Service Communications with Jazzlyn Johnson

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In the 38th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor’s Office. She offers invaluable insights into professional growth and the transition from journalism to public relations. This conversation is perfect for those pursuing career development in communications or seeking inspiration from leaders who thrive under pressure.

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CultivatED Marketer Ep. 37 — Great Communicators Secrets: Lessons from 4 Communication Leaders

Podcast

October 16, 2025

Cultivated Marketer Podcast Ep. 37 Communicators Secrets — Lessons from 4 Leaders

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In the 37th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson share the most powerful takeaways from recent guests — covering crisis communications, leadership, social media strategy, and professional growth. Together, they reflect on past guest conversations, offering listeners valuable lessons in marketing communications and career development.

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CultivatED Marketer Ep. 36 — Data and Storytelling in Social Media: Valerie Morrow’s Playbook

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September 30, 2025

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In the 36th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – the hosts sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies can adapt in a fast-changing digital environment, integration of data and storytelling, the impact of AI on social media, and the evolving role of social platforms in SEO.

Don’t miss Valerie’s expert tips on creating intentional content, building engaged communities, and managing social media strategies effectively.

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CultivatED Marketer Ep. 35 — Unconventional Professional Growth and Future Trends with Fred Cook

Podcast

September 16, 2025

cultivated marketer fred cook

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In the 35th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD are joined by PR legend Fred Cook, former CEO of Golin and current director at the USC Annenberg Center for Public Relations. He offers invaluable insights into leadership qualities he experienced through his remarkable career, and shares his experiences, his transition from PR to academia, and his vision for the future of the industry.

This episode is a must-listen for communications and marketing professionals looking for fresh perspectives on leadership and continuous professional growth.

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CultivatED Marketer Ep. 34 — Crisis Communications with Amy Whitfield

Podcast

September 2, 2025

CultiavtED Marketer Episode 34: Crisis Communications Secrets Every Marketing Pro Must Know with Amy Whitfield

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In the 34th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was unplanned but became a cornerstone of her career. Her insights offer valuable lessons in marketing communications, internal communications, and career development for anyone navigating high-stakes communication challenges.

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CultivatED Marketer Ep. 33 — Change Communications with Lynn Zimmerman

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August 19, 2025

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In the 33rd episode of CultivatED Marketer—a professional development podcast for communications professionals—hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson welcomed Lynn Zimmerman, CEO and Chief Strategist of Swing Communication. With over 25 years of experience in internal communications and change communication, Lynn shared valuable insights on managing change strategically and how effective marketing communications can support organizational success.

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CultivatED Marketer Ep. 32 — A New Voice for Cultivated Marketer

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August 5, 2025

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In this 32nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, welcome Julie Masson as the show’s newest co-host. With over 15 years in nonprofit communications, Julie shares her journey from educator to fractional Chief Communications Officer and offers insights on career development, internal communications, and the unique opportunities the nonprofit sector provides for aspiring marketers and communicators.

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CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer

Podcast

March 26, 2025

Dr. Cory Scheer

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In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.

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CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

Podcast

May 2, 2024

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In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.

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CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead

Podcast

March 26, 2024

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In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.

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CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

Podcast

September 11, 2023

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In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.

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CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

Podcast

May 26, 2023

Mark Shumann

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In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

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CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

Podcast

March 3, 2023

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In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

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CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

Podcast

February 10, 2023

Dr. Dani Lagree, Public Relations Professor at Kansas State University and co-founder of the Trajectory Project

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In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

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Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay

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January 11, 2023

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In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.

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Cultivated Marketer Ep. 22 – Growing Importance of Internal Comms with Katie Macaulay

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November 15, 2022

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In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.

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Cultivated Marketer Ep. 20 – Career Success Through Certifications with Brad Whitworth (part 1)

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August 25, 2022

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In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk with Brad Whitworth, SCMP and IABC Fellow, from 2022 IABC World Conference. He shares how communication and marketing certifications can help you advance your career.

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Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory

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July 21, 2022

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In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

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Cultivated Marketer Ep. 14 – Jessica Best (Part Two)

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July 14, 2021

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In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.

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Cultivated Marketer Ep. 13 – Jessica Best (Part One)

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June 9, 2021

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In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica’s experience as a speaker.

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Cultivated Marketer Ep. 12 – Kristen Majdanics (Part Two)

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April 29, 2021

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In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics — part two of a two-part conversation. She’ll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.

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Cultivated Marketer Ep. 11 – Kristen Majdanics (Part One)

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April 6, 2021

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In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.

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Cultivated Marketer Ep. 10 – Grant Gooding (Part Two)

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March 2, 2021

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In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding — part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.

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Cultivated Marketer Ep. 9 – Grant Gooding (Part One)

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February 1, 2021

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In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.

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Cultivated Marketer Ep. 8 – Looking Back, Forward

Podcast

December 3, 2020

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In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren’t interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they’ve had over the past six episodes, and look forward to what’s coming up next.

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Cultivated Marketer Podcast Ep. 7 – Mike Swenson (Part Two)

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September 29, 2020

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In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the skills needed to advance in the industry.

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Cultivated Marketer Ep. 6 – Mike Swenson (Part One)

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August 30, 2020

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In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.

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Cultivated Marketer Ep. 5 – Ben Heisler

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July 16, 2020

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In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk job searches, informational interviews, and developing new skills with Sports Illustrated’s (and former Awful Announcing podcast host) Ben Heisler

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Cultivated Marketer Ep. 4 – Angie Pastorek at Kansas City IABC BCS

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June 12, 2020

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In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.

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Cultivated Marketer Ep. 3 – Kathryn Lorenzen at Kansas City IABC BCS

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May 13, 2020

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In the third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob’s Kathryn Lorenzen about the importance of networking and obtaining a master’s degree because of the rate and degree of change in marketing.

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Cultivated Marketer Ep. 2 – John Hall at Kansas City IABC BCS

Podcast

April 24, 2020

John Hall Keynote KCIABC BCS

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In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships.

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Cultivated Marketer Ep. 1 – Welcome

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April 10, 2020

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In the first episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, introduce themselves and the show. They talk about why they started the podcast: to help other marketers and themselves with the ever-changing world of marketing professional development. In addition, they’ll regularly bring on guests to showcase exceptional individuals and work being done in the new Midwest of Kansas City and beyond.

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