CultivatED Marketer

Tag Archives: organization communication

CultivatED Marketer Ep. 34 — Crisis Communications with Amy Whitfield

Podcast

September 2, 2025

CultiavtED Marketer Episode 34: Crisis Communications Secrets Every Marketing Pro Must Know with Amy Whitfield

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In the 34th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was unplanned but became a cornerstone of her career. Her insights offer valuable lessons in marketing communications, internal communications, and career development for anyone navigating high-stakes communication challenges.

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CultivatED Marketer Ep. 33 — Change Communications with Lynn Zimmerman

Podcast

August 19, 2025

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In the 33rd episode of CultivatED Marketer—a professional development podcast for communications professionals—hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson welcomed Lynn Zimmerman, CEO and Chief Strategist of Swing Communication. With over 25 years of experience in internal communications and change communication, Lynn shared valuable insights on managing change strategically and how effective marketing communications can support organizational success.

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CultivatED Marketer Ep. 32 — A New Voice for Cultivated Marketer

Podcast

August 5, 2025

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In this 32nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, welcome Julie Masson as the show’s newest co-host. With over 15 years in nonprofit communications, Julie shares her journey from educator to fractional Chief Communications Officer and offers insights on career development, internal communications, and the unique opportunities the nonprofit sector provides for aspiring marketers and communicators.

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CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer

Podcast

March 26, 2025

Dr. Cory Scheer

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In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.

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CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead

Podcast

March 26, 2024

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In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.

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CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

Podcast

September 11, 2023

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In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.

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CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

Podcast

May 26, 2023

Mark Shumann

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In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

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CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

Podcast

March 3, 2023

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In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

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CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

Podcast

February 10, 2023

Dr. Dani Lagree, Public Relations Professor at Kansas State University and co-founder of the Trajectory Project

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In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

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Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay

Podcast

January 11, 2023

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In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.

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Cultivated Marketer Ep. 22 – Growing Importance of Internal Comms with Katie Macaulay

Podcast

November 15, 2022

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In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.

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Cultivated Marketer Ep. 20 – Career Success Through Certifications with Brad Whitworth (part 1)

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August 25, 2022

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In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk with Brad Whitworth, SCMP and IABC Fellow, from 2022 IABC World Conference. He shares how communication and marketing certifications can help you advance your career.

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Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory

Podcast

July 21, 2022

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In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

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Cultivated Marketer Ep. 6 – Mike Swenson (Part One)

Podcast

August 30, 2020

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In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.

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Cultivated Marketer Ep. 5 – Ben Heisler

Podcast

July 16, 2020

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In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk job searches, informational interviews, and developing new skills with Sports Illustrated’s (and former Awful Announcing podcast host) Ben Heisler

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Cultivated Marketer Ep. 4 – Angie Pastorek at Kansas City IABC BCS

Podcast

June 12, 2020

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In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.

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