CultivatED Marketer

Tag Archives: advanced degrees

CultivatED Marketer Ep. 32 — A New Voice for Cultivated Marketer

Podcast

August 5, 2025

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In this 32nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, welcome Julie Masson as the show’s newest co-host. With over 15 years in nonprofit communications, Julie shares her journey from educator to fractional Chief Communications Officer and offers insights on career development, internal communications, and the unique opportunities the nonprofit sector provides for aspiring marketers and communicators.

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CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

Podcast

May 26, 2023

Mark Shumann

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In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

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CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

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March 3, 2023

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In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

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CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

Podcast

February 10, 2023

Dr. Dani Lagree, Public Relations Professor at Kansas State University and co-founder of the Trajectory Project

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In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

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Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay

Podcast

January 11, 2023

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In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.

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Cultivated Marketer Ep. 22 – Growing Importance of Internal Comms with Katie Macaulay

Podcast

November 15, 2022

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In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.

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Cultivated Marketer Ep. 20 – Career Success Through Certifications with Brad Whitworth (part 1)

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August 25, 2022

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In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk with Brad Whitworth, SCMP and IABC Fellow, from 2022 IABC World Conference. He shares how communication and marketing certifications can help you advance your career.

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Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory

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July 21, 2022

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In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

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Cultivated Marketer Ep. 8 – Looking Back, Forward

Podcast

December 3, 2020

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In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren’t interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they’ve had over the past six episodes, and look forward to what’s coming up next.

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Cultivated Marketer Podcast Ep. 7 – Mike Swenson (Part Two)

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September 29, 2020

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In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the skills needed to advance in the industry.

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Cultivated Marketer Ep. 6 – Mike Swenson (Part One)

Podcast

August 30, 2020

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In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.

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Cultivated Marketer Ep. 5 – Ben Heisler

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July 16, 2020

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In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk job searches, informational interviews, and developing new skills with Sports Illustrated’s (and former Awful Announcing podcast host) Ben Heisler

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Cultivated Marketer Ep. 4 – Angie Pastorek at Kansas City IABC BCS

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June 12, 2020

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In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.

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Cultivated Marketer Ep. 3 – Kathryn Lorenzen at Kansas City IABC BCS

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May 13, 2020

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In the third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob’s Kathryn Lorenzen about the importance of networking and obtaining a master’s degree because of the rate and degree of change in marketing.

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