CultivatED Marketer

Tag Archives: relationships

CultivatED Marketer Ep. 36 — Data and Storytelling in Social Media: Valerie Morrow’s Playbook

Podcast

September 30, 2025

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In the 36th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – the hosts sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies can adapt in a fast-changing digital environment, integration of data and storytelling, the impact of AI on social media, and the evolving role of social platforms in SEO.

Don’t miss Valerie’s expert tips on creating intentional content, building engaged communities, and managing social media strategies effectively.

Tags: , , , , , , , , ,

CultivatED Marketer Ep. 35 — Unconventional Professional Growth and Future Trends with Fred Cook

Podcast

September 16, 2025

cultivated marketer fred cook

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In the 35th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD are joined by PR legend Fred Cook, former CEO of Golin and current director at the USC Annenberg Center for Public Relations. He offers invaluable insights into leadership qualities he experienced through his remarkable career, and shares his experiences, his transition from PR to academia, and his vision for the future of the industry.

This episode is a must-listen for communications and marketing professionals looking for fresh perspectives on leadership and continuous professional growth.

Tags: , , , ,

CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer

Podcast

March 26, 2025

Dr. Cory Scheer

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.

Tags: , , , , , , , , , ,

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

Podcast

May 2, 2024

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.

Tags: , , , , , ,

CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead

Podcast

March 26, 2024

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.

Tags: , , , , ,

CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

Podcast

September 11, 2023

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.

Tags: , , , , ,

CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

Podcast

May 26, 2023

Mark Shumann

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

Tags: , , , , , , ,

CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

Podcast

March 3, 2023

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

Tags: , , , , , , , ,

CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

Podcast

February 10, 2023

Dr. Dani Lagree, Public Relations Professor at Kansas State University and co-founder of the Trajectory Project

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

Tags: , , , , , , , , ,

Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory

Podcast

July 21, 2022

Podcast: Play in new window | Download

Subscribe: Amazon Music | Pandora | Youtube Music | RSS

In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

Tags: , , , , , , , ,