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CultivatED Marketer Ep. 40 — The 5 C’s of Brand Identity with Kim Derrick Rozdeba

December 18, 2025

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In the 40th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of branding, and the challenges and triumphs of brand consistency.

Tags: branding, communications, marketing, podcast, professional development, relationships

CultivatED Marketer Ep. 39 — Sharing Engaging Expertise on LinkedIn with Purna Virji

November 25, 2025

CultivatED Marketer Ep. 39 — Sharing Engaging Expertise on LinkedIn with Purna Virji

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In the 39th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform for professional growth. Purna offers valuable insights on the importance of quality content, effective commenting, and video engagement, as well as tips for founders to manage their LinkedIn presence without burnout. Don’t miss this actionable guide to enhancing your LinkedIn success!

Tags: communications, community, generative ai, internal communications, marketing, networking, organization communication, podcast, professional development, relationships, social media, trust

CultivatED Marketer Ep. 37 — Great Communicators Secrets: Lessons from 4 Communication Leaders

October 16, 2025

Cultivated Marketer Podcast Ep. 37 Communicators Secrets — Lessons from 4 Leaders

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In the 37th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson share the most powerful takeaways from recent guests — covering crisis communications, leadership, social media strategy, and professional growth. Together, they reflect on past guest conversations, offering listeners valuable lessons in marketing communications and career development.

Tags: change management, communications, internal communications, marketing, organization communication, podcast, professional development, social media

CultivatED Marketer Ep. 36 — Data and Storytelling in Social Media: Valerie Morrow’s Playbook

September 30, 2025

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In the 36th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – the hosts sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies can adapt in a fast-changing digital environment, integration of data and storytelling, the impact of AI on social media, and the evolving role of social platforms in SEO.

Don’t miss Valerie’s expert tips on creating intentional content, building engaged communities, and managing social media strategies effectively.

Tags: communications, generative ai, marketing, marketing research, networking, organization communication, professional development, relationships, social media, trust

CultivatED Marketer Ep. 34 — Crisis Communications with Amy Whitfield

September 2, 2025

CultiavtED Marketer Episode 34: Crisis Communications Secrets Every Marketing Pro Must Know with Amy Whitfield

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In the 34th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was unplanned but became a cornerstone of her career. Her insights offer valuable lessons in marketing communications, internal communications, and career development for anyone navigating high-stakes communication challenges.

Tags: communications, community, crisis communication, internal communications, marketing, non-profit, organization communication, organizational trust, podcast, professional development, trust

CultivatED Marketer Ep. 33 — Change Communications with Lynn Zimmerman

August 19, 2025

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In the 33rd episode of CultivatED Marketer—a professional development podcast for communications professionals—hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson welcomed Lynn Zimmerman, CEO and Chief Strategist of Swing Communication. With over 25 years of experience in internal communications and change communication, Lynn shared valuable insights on managing change strategically and how effective marketing communications can support organizational success.

Tags: change communication, change management, communications, internal communications, marketing, organization communication, podcast, professional development

CultivatED Marketer Ep. 31 — New Beginnings

July 23, 2025

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In CultivatED Marketer podcast ep. 31, Brent and Matt return to discuss job hunting tips, recap the 2025 IABC World Conference in Vancouver, and show updates.

Tags: communications, internal communications, marketing, marketing research, non-profit, organization communication, podcast, professional development, relationships

CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer

March 26, 2025

Dr. Cory Scheer

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In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.

Tags: communications, employee retention, internal communications, marketing, marketing research, organization communication, organizational trust, podcast, professional development, relationships, trust

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

May 2, 2024

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In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.

Tags: AI, AI ethics, communications, generative ai, marketing, professional development, relationships

CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead

March 26, 2024

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In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.

Tags: change management, internal communications, marketing, organization communication, professional development, relationships

CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

September 11, 2023

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In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.

Tags: change management, internal communications, marketing, organization communication, professional development, relationships

CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

May 26, 2023

Mark Shumann

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In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

Tags: advanced degrees, change management, internal communications, marketing, mentorship, organization communication, professional development, relationships

CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

March 3, 2023

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In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

Tags: advanced degrees, change management, conference, internal communications, marketing, mentorship, organization communication, professional development, relationships

CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

February 10, 2023

Dr. Dani Lagree, Public Relations Professor at Kansas State University and co-founder of the Trajectory Project

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In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

Tags: advanced degrees, change management, conference, employee retention, internal communications, marketing, mentorship, organization communication, professional development, relationships

Cultivated Marketer Ep. 14 – Jessica Best (Part Two)

July 14, 2021

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In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.

Tags: data-driven marketing, marketing, marketing case studies, marketing research, professional development, public speaking

Cultivated Marketer Ep. 13 – Jessica Best (Part One)

June 9, 2021

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In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica’s experience as a speaker.

Tags: change management, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 12 – Kristen Majdanics (Part Two)

April 29, 2021

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In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics — part two of a two-part conversation. She’ll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.

Tags: cause marketing, community, hiring, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 11 – Kristen Majdanics (Part One)

April 6, 2021

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In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.

Tags: change management, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 10 – Grant Gooding (Part Two)

March 2, 2021

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In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding — part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.

Tags: cause marketing, community, hiring, marketing, marketing case studies, marketing research, professional development

Cultivated Marketer Ep. 9 – Grant Gooding (Part One)

February 1, 2021

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In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.

Tags: change management, marketing, marketing case studies, marketing research, professional development