communications – CultivatED Marketer

Tag Archives: communications

CultivatED Marketer Ep. 50 — From Radio to Public Safety: What Every Marketing Professional Can Learn About Trust, Storytelling, and Career Reinvention with Colleen Powell

July 9, 2026

Cultivated-Marketer-0050-from-radio-to-public-safety-what-every-marketing-professional-can-learn-about-trust-storytelling-and-career-reinvention-with-colleen-powell

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In the 50th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Colleen Powell, the Strategic Communications Bureau Chief for the Iowa Department of Public Safety. Colleen Powell shares an extraordinary career journey that took her from more than two decades behind a radio microphone to leading communications for one of Iowa’s most visible public service organizations. While her career path is certainly unique, the lessons she learned apply to marketers, communicators, nonprofit leaders, and public relations professionals in every industry.

Tags: AI, change communication, communications, community, crisis communication, organizational trust, podcast, relationships, social media, trust

CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury

June 25, 2026

CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury

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In the 49th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory. Drawing from her early experiences in the field, Sam emphasizes that at its core, human decision-making is driven emotionally and rationally justified. Her perspective challenges marketers to look beyond technology and focus on something much more enduring: humanity.

Tags: AI, AI ethics, communications, data-driven marketing, generative ai, marketing case studies, marketing research, psychology, relationships, trust

CultivatED Marketer Ep. 47 — Why Human-First Marketing Wins in 2026 with Justin Ricklefs

May 28, 2026

CultivatED Marketer Why Human-First Marketing Wins in 2026

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In the 47th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Justin Ricklefs, founder of Guild Collective, to get his insights on brand strategy, leadership communication, company culture, and building meaningful customer relationships through authentic storytelling. Justin shares how his time with the Kansas City Chiefs shaped his focus on relationships and story-driven growth, and explains Guild’s “brand heartbeat” framework built on clarity, connection (inside and outside the organization), and creativity that evokes emotion.

Tags: branding, communications, community, employee retention, influence, internal communications, marketing, organization communication, organizational trust, podcast, professional development, psychology, relationships, trust

CultivatED Marketer Ep. 45 — How AI Is Transforming the PESO Model

April 23, 2026

CultivatED Marketer Ep. 45 - How AI is Transforming the PESO Model

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In the 45th episode of CultivatED Marketer – your go-to marketing professional development podcast – host Brent Bowen explores how AI is reshaping careers and redefining the PESO model (Paid, Earned, Shared, Owned). He lays out how AI is mediating distribution, accelerating content velocity, and shifting measurement toward predictive performance.

Tags: AI, communications, marketing, podcast, professional development

CultivatED Marketer Ep. 42 — Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications

January 29, 2026

Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications

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In the 42nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing agency. Mike shares his journey from the corporate world to building a purpose-driven career, offering powerful insights into career development, professional growth, and aligning personal values with marketing communications across both for-profit and nonprofit sectors.

Tags: communications, internal communications, marketing, non-profit, organization communication, organizational trust, podcast, professional development, trust

CultivatED Marketer Ep. 41 — Why Event Marketing Is Making a Massive Comeback with Jonathan Mast

January 15, 2026

CultivatED Marketer Ep. 41 — Why Event Marketing Is Making a Massive Comeback with Jonathan Mast

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In the 41st episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Jonathan Mast, a Kansas City-based marketer who transitioned from digital and social media marketing to event marketing. Jonathan discusses the evolution of event marketing, particularly in the age of AI, and provides valuable tips for anyone looking to make their events memorable and impactful. With more than 17 years of experience across digital media, branding, and external communications, Jonathan brings practical insights for communications professionals looking to sharpen their skills and grow their careers.

Tags: communications, conference, marketing, networking, organization communication, podcast, professional development, relationships

CultivatED Marketer Ep. 40 — The 5 C’s of Brand Identity with Kim Derrick Rozdeba

December 18, 2025

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In the 40th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of branding, and the challenges and triumphs of brand consistency.

Tags: branding, communications, marketing, podcast, professional development, relationships

CultivatED Marketer Ep. 39 — Sharing Engaging Expertise on LinkedIn with Purna Virji

November 25, 2025

CultivatED Marketer Ep. 39 — Sharing Engaging Expertise on LinkedIn with Purna Virji

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In the 39th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform for professional growth. Purna offers valuable insights on the importance of quality content, effective commenting, and video engagement, as well as tips for founders to manage their LinkedIn presence without burnout. Don’t miss this actionable guide to enhancing your LinkedIn success!

Tags: communications, community, generative ai, internal communications, marketing, networking, organization communication, podcast, professional development, relationships, social media, trust

CultivatED Marketer Ep. 38 — Public Service Communications with Jazzlyn Johnson

November 6, 2025

CultivatED Marketer Ep. 38 — Leading with Empathy in the High-Stakes World of Public Service Communications with Jazzlyn Johnson

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In the 38th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor’s Office. She offers invaluable insights into professional growth and the transition from journalism to public relations. This conversation is perfect for those pursuing career development in communications or seeking inspiration from leaders who thrive under pressure.

Tags: communications, crisis communication, internal communications, mentorship, networking, organizational trust, podcast, professional development, relationships, trust

CultivatED Marketer Ep. 37 — Great Communicators Secrets: Lessons from 4 Communication Leaders

October 16, 2025

Cultivated Marketer Podcast Ep. 37 Communicators Secrets — Lessons from 4 Leaders

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In the 37th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson share the most powerful takeaways from recent guests — covering crisis communications, leadership, social media strategy, and professional growth. Together, they reflect on past guest conversations, offering listeners valuable lessons in marketing communications and career development.

Tags: change management, communications, internal communications, marketing, organization communication, podcast, professional development, social media

CultivatED Marketer Ep. 36 — Data and Storytelling in Social Media: Valerie Morrow’s Playbook

September 30, 2025

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In the 36th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – the hosts sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies can adapt in a fast-changing digital environment, integration of data and storytelling, the impact of AI on social media, and the evolving role of social platforms in SEO.

Don’t miss Valerie’s expert tips on creating intentional content, building engaged communities, and managing social media strategies effectively.

Tags: communications, generative ai, marketing, marketing research, networking, organization communication, professional development, relationships, social media, trust

CultivatED Marketer Ep. 34 — Crisis Communications with Amy Whitfield

September 2, 2025

CultiavtED Marketer Episode 34: Crisis Communications Secrets Every Marketing Pro Must Know with Amy Whitfield

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In the 34th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was unplanned but became a cornerstone of her career. Her insights offer valuable lessons in marketing communications, internal communications, and career development for anyone navigating high-stakes communication challenges.

Tags: communications, community, crisis communication, internal communications, marketing, non-profit, organization communication, organizational trust, podcast, professional development, trust

CultivatED Marketer Ep. 33 — Change Communications with Lynn Zimmerman

August 19, 2025

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In the 33rd episode of CultivatED Marketer—a professional development podcast for communications professionals—hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson welcomed Lynn Zimmerman, CEO and Chief Strategist of Swing Communication. With over 25 years of experience in internal communications and change communication, Lynn shared valuable insights on managing change strategically and how effective marketing communications can support organizational success.

Tags: change communication, change management, communications, internal communications, marketing, organization communication, podcast, professional development

CultivatED Marketer Ep. 32 — A New Voice for Cultivated Marketer

August 5, 2025

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In this 32nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, welcome Julie Masson as the show’s newest co-host. With over 15 years in nonprofit communications, Julie shares her journey from educator to fractional Chief Communications Officer and offers insights on career development, internal communications, and the unique opportunities the nonprofit sector provides for aspiring marketers and communicators.

Tags: advanced degrees, cause marketing, communications, internal communications, mentorship, non-profit, organization communication, professional development

CultivatED Marketer Ep. 31 — New Beginnings

July 23, 2025

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In CultivatED Marketer podcast ep. 31, Brent and Matt return to discuss job hunting tips, recap the 2025 IABC World Conference in Vancouver, and show updates.

Tags: communications, internal communications, marketing, marketing research, non-profit, organization communication, podcast, professional development, relationships

CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer

March 26, 2025

Dr. Cory Scheer

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In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.

Tags: communications, employee retention, internal communications, marketing, marketing research, organization communication, organizational trust, podcast, professional development, relationships, trust

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

May 2, 2024

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In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.

Tags: AI, AI ethics, communications, generative ai, marketing, professional development, relationships