CultivatED Marketer

Tag Archives: trust

CultivatED Marketer Ep. 50 — From Radio to Public Safety: What Every Marketing Professional Can Learn About Trust, Storytelling, and Career Reinvention with Colleen Powell

Podcast

July 9, 2026

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In the 50th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Colleen Powell, the Strategic Communications Bureau Chief for the Iowa Department of Public Safety. Colleen Powell shares an extraordinary career journey that took her from more than two decades behind a radio microphone to leading communications for one of Iowa’s most visible public service organizations. While her career path is certainly unique, the lessons she learned apply to marketers, communicators, nonprofit leaders, and public relations professionals in every industry.

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CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury

Podcast

June 25, 2026

CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury

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In the 49th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory. Drawing from her early experiences in the field, Sam emphasizes that at its core, human decision-making is driven emotionally and rationally justified. Her perspective challenges marketers to look beyond technology and focus on something much more enduring: humanity.

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CultivatED Marketer Ep. 48 — Why the Best Communicators Speak the C-Suite’s Language with DJ Jordan

Podcast

June 11, 2026

CultivatED Marketer Ep. 48 — Why the Best Communicators Speak the CFO's Language with DJ Jordan

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In the 48th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by D.J. Jordan, Senior Vice President at Pinkston, to explore challenges facing marketing and communications professionals today: protecting and strengthening organizational reputation in an increasingly complex world. Drawing on a career that spans political communications, national media, public affairs, corporate communications, and crisis management, DJ shares lessons learned from working with organizations navigating high-stakes situations, leadership transitions, and evolving stakeholder expectations.

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CultivatED Marketer Ep. 47 — Why Human-First Marketing Wins in 2026 with Justin Ricklefs

Podcast

May 28, 2026

CultivatED Marketer Why Human-First Marketing Wins in 2026

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In the 47th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Justin Ricklefs, founder of Guild Collective, to get his insights on brand strategy, leadership communication, company culture, and building meaningful customer relationships through authentic storytelling. Justin shares how his time with the Kansas City Chiefs shaped his focus on relationships and story-driven growth, and explains Guild’s “brand heartbeat” framework built on clarity, connection (inside and outside the organization), and creativity that evokes emotion.

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CultivatED Marketer Ep. 46 — What Separates Visionary Leaders with Lacey Graverson

Podcast

May 14, 2026

CultivatED Marketer Ep. 46 - What Separates Visionary Leaders from Everyone Else

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In the 46th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Lacey Graverson, Senior Manager of Brand and Strategic Communication at the Ewing Marion Kauffman Foundation. Together they explore how to steward a major nonprofit brand through strategic alignment, clarity, and consistent messaging. Lacey shares her career path into PR and branding, highlights the value of discovery meetings to create shared direction, and explains how the foundation’s storytelling focuses on grantees, entrepreneurs, students, and community impact rather than the foundation itself. She discusses how brand stewardship requires organization-wide buy-in and message discipline, then details the Uncommon Leader Visionary Award.

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CultivatED Marketer Ep. 42 — Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications

Podcast

January 29, 2026

Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications

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In the 42nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing agency. Mike shares his journey from the corporate world to building a purpose-driven career, offering powerful insights into career development, professional growth, and aligning personal values with marketing communications across both for-profit and nonprofit sectors.

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CultivatED Marketer Ep. 39 —  Sharing Engaging Expertise on LinkedIn with Purna Virji

Podcast

November 25, 2025

CultivatED Marketer Ep. 39 —  Sharing Engaging Expertise on LinkedIn with Purna Virji

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In the 39th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform for professional growth. Purna offers valuable insights on the importance of quality content, effective commenting, and video engagement, as well as tips for founders to manage their LinkedIn presence without burnout. Don’t miss this actionable guide to enhancing your LinkedIn success!

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CultivatED Marketer Ep. 38 — Public Service Communications with Jazzlyn Johnson

Podcast

November 6, 2025

CultivatED Marketer Ep. 38 — Leading with Empathy in the High-Stakes World of Public Service Communications with Jazzlyn Johnson

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In the 38th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor’s Office. She offers invaluable insights into professional growth and the transition from journalism to public relations. This conversation is perfect for those pursuing career development in communications or seeking inspiration from leaders who thrive under pressure.

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CultivatED Marketer Ep. 36 — Data and Storytelling in Social Media: Valerie Morrow’s Playbook

Podcast

September 30, 2025

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In the 36th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – the hosts sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies can adapt in a fast-changing digital environment, integration of data and storytelling, the impact of AI on social media, and the evolving role of social platforms in SEO.

Don’t miss Valerie’s expert tips on creating intentional content, building engaged communities, and managing social media strategies effectively.

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CultivatED Marketer Ep. 34 — Crisis Communications with Amy Whitfield

Podcast

September 2, 2025

CultiavtED Marketer Episode 34: Crisis Communications Secrets Every Marketing Pro Must Know with Amy Whitfield

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In the 34th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was unplanned but became a cornerstone of her career. Her insights offer valuable lessons in marketing communications, internal communications, and career development for anyone navigating high-stakes communication challenges.

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CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer

Podcast

March 26, 2025

Dr. Cory Scheer

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In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.

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